Game-Changing Insights for Sponsors

At Push Esports, I led the development of a B2B SaaS platform designed to help teams and organizations maximize sponsorship revenue in the fast-growing esports industry. Unlocking real value isn’t just about raw analytics—it’s about positioning, strategy, and seamless execution.

I crafted our pricing and positioning strategy, making a case for features that would attract non-endemic brands—those outside the gaming world looking to break into esports. I worked closely with engineers and designers to build, launch, and refine our product suite, ensuring it delivered actionable insights for sponsorship optimization.

Beyond development, I assessed integration feasibility with external APIs, acting as the bridge between our team and vendors. I also collaborated with stakeholders to define key product metrics—ones that not only aligned with revenue goals but also sparked genuine excitement from customers.

From concept to post-launch iteration, I led the end-to-end process as the solo product manager, ensuring our platform empowered sponsoring brands to secure better sponsorships and grow their businesses with confidence.